You can track the conversions of your digital marketing campaigns using website thank-you pages, sell more products and services, and use tags to retarget sites. These pages are a great way to thank your customers and also make a follow-up sale. We’ll look at thank-you pages, their importance, and what you can include.
Thank you for downloading our PDF! You can continue the sale process by saying, “Did you know that we have a weekly list of ideas for growing your online presence? Why does this work? We prefer to interact with people whom we feel comfortable and trust. Creating thank-you pages for your offers is one of the best things you can do to improve quality leads on your website. These pages are often overlooked on websites.
What is a Thank You Page?
The thank you page is the page users see after completing a conversion on your site.
When a user opts into a lead magnet, for example, they are redirected to a thank-you page. A thank you page can be a good idea for anyone downloading a whitepaper, signing up for a webinar, or requesting an eBook. After an ecommerce purchase has been completed, thank you pages can be displayed.
A thank you page can be a great place to encourage visitors to sign up and provide their email addresses so that you can continue to engage them in future email marketing.
You might think that thank you pages have no value and are just confirmation pages. You would be mistaken! The best thank-you pages inspire trust and reinforce it. A visitor’s completion of a transaction already indicates a level of confidence in your brand. By delivering more relevant content, you can continue to build trust.
You can use thank you pages to introduce other products and services that you offer.
Thank you. Pages can be overlooked or underdeveloped. It can be costly not to take the time to create a thank-you page.
The probability of selling an existing customer ranges from 60-70 percent. The chance of selling to new prospects is between 5-20%.
It means that people who visit your thank-you pages are more likely to purchase or take other actions. Use your thank-you page to guide prospects through your sales funnel. It is a great opportunity to cross-sell products the user might be interested in. Redirect them to a landing page or product page so they can find out more.
Keep the conversation focused on the original lead magnet. Show them how your product or service can help solve their particular problem. Lead nurturing is a great way to keep customers coming back.
Offer a coupon with a 24-48-hour expiration date or a limited-time offer, such as a trial offer of your service or product. These offers work well to attract new subscribers. People love freebies. You can even add a countdown to maximize FOMO.
Google Analytics Conversion Tracking & Goals
You can use your thank-you page to inform Google Analytics when someone completes a goal. Some contact form tools show a “thank-you” message on the page. This is great, but it does not tell Google Analytics a conversion occurred unless tag manager is installed. Event goals can be used to track when an individual has converted. This will allow you to track your conversion rates and evaluate the effectiveness of your offer.
A/b testing is a great way to track how your users interact with your content. A/b tests allow you to determine which version of a web page leads to the highest conversion rate, guiding your optimization efforts. You can create different versions of your Thank You pages to highlight certain content. Then, you can track the response from users.
Decoding Google Analytics Goals
Google Analytics Goals allows you to track website sales, form registrations, downloads, and much more. Here are some more tips on how to create goals.
Learn how to get more traffic, leads, and sales from Google. This WordPress SEO course will teach you how to create optimized content that Google appreciates so you can rank higher and convert more visitors into sales.
Tags for Retargeting Sites
It’s best to create a tag when a visitor visits a page of thanks. This will identify your visitor and also indicate the step that they have just completed. These tags can be used for dynamic content marketing or website retargeting.
You can use Lead generation for onsite Retargeting. Onsite retargeting allows you to personalize the way that people are guided on your site to become customers, leads, or repeat buyers. You can target specific audiences with dynamic messages and calls to action. You and your team can then guide visitors to take the desired action based on their profile, interests, and previous activities.
Thank you page basics: Five things to include
Are you ready to design your first Thank You page? What you’ll need.
“Thank You”
Copywriting that is genuine and enthusiastic should be used to create a thank-you page. The copy should be simple and exciting.
Confirm that the action taken just now was successful. Signing up for a mailing list.
Next Steps
Tell people what they can expect. Tell a customer who has filled out the form to receive a free eBook that they will be receiving an email confirmation with the ebook shortly or give them a link for the download.
Website Navigation
Display the navigation of your website. Landing pages don’t usually include navigation, as we want to keep users from being distracted while we are trying to convert them.
The navigation on your thank you page can encourage visitors to explore more of your website. Include important contact details such as phone numbers or email addresses in case the user needs to ask any further questions.
Additional Calls for Action
The thank you page is a great place to add a call to action. Use the thank-you page to encourage the user to sign up for your email list so they can hear about new offers. You can include a video in order to increase conversions.
Social Proof
Social proof helps to build your credibility and legitimizes your business. It can help ease their mind if they’re worried about the validity of a purchase and negate the buyer’s regret. You can boost social proof by:
Social Sharing Buttons: You can use your thank-you page to encourage people to like your profiles on social media. Encourage social sharing through websites such as Facebook and Linkedin. You can then engage and interact more with users and encourage them to return for more. Use social media to share blog posts and promotions with users. Update frequently to ensure that you are providing peace of mind.
Thank You Page Templates
Need help with the design of your page? You don’t need a landing page builder. With blocks, you can create your thank-you pages in WordPress. Start with a template from the Mai Pattern Library for a faster setup. Log in to your account for instant access. Mai theme Pro Bundle and mai theme Lifetime Bundle users have access to all patterns.
