Here are ten ways you can use website marketing effectively to convert visitors into new customers and create a loyal audience.
Home Blog Marketing Website Marketing: Ten Ways to Use Your Website as a Tool for Marketing.
If you want to see your business succeed, website marketing is crucial. It is as if your business doesn’t exist if you can’t be found online.
Website Marketing will help you to grow your business. It’s like your business doesn’t exist if you can’t be found online.
Millions of people use the internet in the United States and around the globe. Imagine the possibilities! Surely, some of those people need what you offer. There are probably many businesses that do the same thing as you.
You need to use your website as your most effective marketing tool if you want to reach these people, keep them on your site, and have them buy. Here are ten ways you can use website marketing effectively to convert visitors into new customers and create a loyal following.
Use SEO to improve your website marketing and rank in search engines
Search engine referrals are a key part of website marketing. They help you find new customers interested in your products and services. You should, if you haven’t done so already, perform Keyword Research according to your marketing goals. It is important to start your digital marketing campaign with keyword research. You must know your position amongst competitors and what direction you want to take in order to drive website traffic.
What keywords should you focus on?
You want to have your website at the top when people are searching for what you offer. For the best return on investment, choose strong long-tail keywords–specific/niche terms that those ready to buy will use in their queries–to focus on optimizing and building content around. Look for keywords that have low competition but a large monthly search volume.
On-Page SEO
Search engine optimization (SEO), when done correctly, can help you increase your ranking and drive more traffic to your site. On-page SEO is something you will need to optimize. Keyword inclusion at various locations. Yoast is a great tool that gives you an easy checklist. Yoast recently undertook a recalibration to update and evaluate their checks in order to reflect the SEO landscape of today better and to incorporate more science into the validity. These new SEO features are now available in Yoast.
Link Building
Google’s PageRank algorithm will give a higher ranking to a post or page with more “votes” (backlinks). It can spread more links to other pages by getting more votes. It would be best if you build backlinks in order to increase your Google search ranking. Popular pages get many votes. It is even more important if the voice comes from a page that has a higher ranking than yours. In your content, link to credible sources. This creates a precedent. When you link to other people, they will be more likely to link to you. Establishing affiliate partnerships or working relationships with other influencers within your niche is another great way to increase the number of high-quality links.
Technical SEO: The theme is everything
Keywords are not enough to increase the organic search. It’s important to consider technical SEO factors. An audit can help you find technical SEO issues. If you select a theme like Mai Theme that’s SEO-friendly right out of the gate, these issues will be reduced to almost nothing.
Content is the king of website marketing
What do you think? Just trying to spice things up. Content is king. Keyword-based SEO has become less and less important.
Please read this carefully so that you do not misunderstand. Keywords, keyword research, and high-quality, relevant content are important. But, even more so, it has content that is the correct length, has the right terms and elements, and is based on the range of similar competitors who have already achieved rankings.
Does your content include videos? Is it at the correct reading level for the audience you are targeting? Are they educational or sales-oriented? Do they have videos in their content? All of these factors should be considered when creating new content or updating existing content to ensure SEO viability.
Check out How to Create a Remarkable Blog if you’re interested in learning how we develop and implement SEO strategies for our clients and ourselves. You can find a free lesson on the site.
Engage your website visitors with visuals
Text alone will not keep visitors on your website. Visual decision-making is a concept that you may have heard about. Visual decision-making is the idea that we base many of our decisions on what we can see, such as where we go, what we do, or what we buy.
CloudRiff has cited the following statistics on visual decision-making and marketing.
Three days later, only 10% of the information heard is remembered. If a relevant picture is shown with the same information, then 65% of it is retained three days later.
A grid of content is a great way to add more visuals. Using the Mai Post Grid or Mai Term Grid, a standard feature built into Mai Theme 2.0, you can display a grid of pages, posts, and more wherever you want to feature content that you think your users might be interested in. This is a wide-width grid of the latest posts with header meta, image, title, and read more links.
