Sometimes, it’s more difficult to write something shorter than it is to write something lengthy. SMS copy is an excellent illustration. With a maximum of 160 characters, you must craft your text carefully in order to communicate your message effectively. The news you text to your customers must be concise to engage your target audience.
The majority of consumers are happy with text-based marketing. A recent survey found that 46% of customers enjoyed being targeted by brands via SMS. When your audience is willing to join in the message, it’s not the text you write in your marketing text that can make them want to engage with your content.
Choose a simple language, and clear text messages should be clear and straight to the point. Use simple language that’s easy to comprehend to ensure your message isn’t lost. There are only 160 characters available. Therefore, you must use each character carefully.
Use simple words and get straight to the point quickly. Your comments are meant to be easy to understand even when your audience is only looking at the notification on their mobile. Make short, memorable sentences that grab the attention of your audience. It’s not necessary to fill out all 160 characters. Sometimes, faster is more effective.
“It’s spring and we are so excited to launch our new collection of skincare products for warmer weather. With creams, oils, and cleansers for humid and hot conditions, we have everything you need. You can get 10% off all of these new products by visiting our website today and entering the code SPRING10 at checkout!”
Make sure your grammar and spelling are correct
Make sure your brand is presented with a professional and polished appearance by checking your messages twice for grammar and spelling mistakes. It is not a good idea to create an impression that is unprofessional to your customers when you send them texts that are packed with errors. This can instantly turn them off and could lead to the unsubscription of your customers.
Be sure to read your document thoroughly before hitting “send,” and use online tools for editing or spellcheckers If necessary.
Be cautious when you use abbreviations or text speak
Text can help you save character count; however, certain words can be confusing to readers. The smallest amount of time that a person takes to comprehend the meaning of a text abbreviation could seriously affect the conversion rates of your website. Use full words and stay clear of acronyms in the event that they are not popular ones.
Some possible examples of the idioms of text that work in casual SMS text comprise LOL, WTF, and OMG, as they are more popular. They are also designed to draw attention instead of conveying their meaning.
Every abbreviation can not be understood in the same way by everyone. “Apt,” for example, could mean “appointment” or “apartment,” two completely different messages. Abbreviations and text can make it difficult for people who use screen readers, those from different generations, as well as non-native speakers.
Make use of special characters and media with care
Additionally, you should avoid using excessive special characters – although they may look adorable, they might not translate properly on every device, leading to an unreadable message. Use only punctuation marks and letters that can be read by everyone without difficulty. In the same way, emojis, as well as symbols, are fun; they could be misinterpreted or take longer for readers to comprehend.
Media attachments that are sent along with SMS messages can significantly raise the price of text messages since they’re sent via an MMS (multimedia message service), which needs a special code that typically will increase costs per text message.
Send your messages to an audience segment
Segmentation of the audience is a crucial element of the success of a successful marketing SMS. It allows you to tailor your messages precisely, making sure that your messages reach the correct people at the most appropriate moment. You can segment your audience based on the demographics of their audience, what they are interested in, and behavior, allowing you to make targeted messages that are more relevant and likely to be converted.
With audience segmentation, it is possible to determine which groups respond the best to specific campaigns or words. Based on data about what causes consumers to behave and what motivates them to act, you can improve your future messages to ensure maximum satisfaction and return on investment by using marketing via text.
Customize your messages to your customers
A personalized message can make your customers feel valued and appreciated. It could be as easy as giving them their name or a message such as “We heard you were looking for something special” or any other statement that demonstrates that you are aware of them, the things they want, and the best way to assist them.
Utilize the templates for texting, which allow the user to add customer’s names to your messages or personalize the letters with specific details about their preferences or purchasing history. A customized message such as the one below will create an emotional connection with customers and will make them feel loved.
Be sure that the recipients are able to opt in (and out)
Opt-in is the method to obtain permission from customers to send them texts. Before you send texts to your customers, ensure they have signed a consent form. This could be done via opt-in forms or using the word “consent,” which signifies that they consent to receive texts from your company.
Check that the language you opt into conforms to the country’s laws. Also, make the opt-out option user-friendly. Provide customers with the opportunity to opt out of your messages fast by using one word when they respond STOP. This will allow you to keep your list in order and ensure that your customers remain engaged with your content.
