A beautiful website with awesome content is only the beginning! If you want to be at the top of search engine results, SEO will help. It’s impossible to achieve the top spot in search engine results without mastering SEO.
What should you do? What should you do? It isn’t easy to find an SEO roadmap! Do not worry; I am here to help. Yes! I have more than ten years of SEO experience.
In 2012, I created my first WordPress blog and achieved top rankings in Google. I know how to optimize a website for dentists. The same strategies I used for two clients were also successful. Grab top search rankings by following these SEO tips for dental practices.
Why You Need To Focus On Your Dentist Blog SEO?
It would be best if you first understood the importance of SEO before we delve deeper. Your blog is like a treasure chest full of valuable information on teeth, and SEO will guide people to it.
This treasure chest is not accessible without a map. You’re lucky because you can make this map. Your content is more likely to rank highly for targeted keywords if you have a strong SEO strategy.
SEO tells Google the topic of the article, the keywords, and the explanation. We find untapped (unknown) keywords and search terms when we write about a subject.
We optimize the content by naturally adding keywords to it. BINGO if you follow this process correctly! Your dental-related posts will rank. Otherwise (I’m sorry to tell you this), all your unoptimized material will be in vain.
Guaranteed SEO For Dentists (10 Proven Tips)
Now that you know why SEO is important for dentist blogs, let’s get to the main part: the Roadmap for ranking #1 to #3 with 10 SEO tips for a dental blog.
Do Proper Keyword Research
The foundation of a blog’s SEO is keyword research. Your site requires the correct keywords for each procedure, just as a dentist would need the appropriate tools.
You can use keyword research to understand what language your readers are using in their searches for dental tips, advice, and solutions. It’s all about using their language to ensure your blog matches their queries.
Most bloggers, including those in the dental niche, rely solely on keyword research tools. The tools are not perfect, as I have found out from my own experience. This does not mean that you should stop using the tools.
It is important to combine manual keyword research with keyword tools. You can get a list with keywords that are low competition (according to the keyword research tool’s data). SEMRush is what I use to accomplish this task. Below is a screenshot!
This can be done easily by using the filter tag. (See the image above to see how). This filter tag is available in all keyword research tools. You’ll get only easy keywords if you select Easy 15% to 29%. Ranking difficulties are 15% to 29%.
Download the keyword file after selecting all keywords with low competition. This keyword file can be opened in Google Sheets to do keyword research manually. Here’s how I do manual keyword research:
Add your keyword to the tag “allintitle.” Search for your keyword by adding it beside the tag “allintitle” (write your keyword here).
How many websites are using this keyword? I’ve taken the keyword “Tooth With Root Canal Hurts With Pressure” from the list, which is called “Very Simple.” It has a search volume of 1900 per month and a KD score of 14. Check out the results!
Your content will rank because there are no competitors. You could get up to 10 or more results, depending on how many websites have blogged about the keyword. Avoid keywords that have more than 10 or 12 results on established websites.
Repeat the process to verify all keywords. Select only those keywords that are less competitive. Rankings will be more difficult if you have more competitors (especially if your website is established).
Identify Your Target Audience
Next, you should identify your target audience and understand search intent in order to know better what they want. This is crucial to blogging, but most bloggers ignore it, which leads to poor rankings.
I had a client who wanted SEO services a few months back. He was working hard on keywords and uploading quality content, but the articles were not ranking. I checked out the blog, and the content was not targeted at the target audience (although the keywords were great).
The keyword was “best camping back pack for solo travelers”, and the introduction began with the benefits of traveling alone and the use of a backpack. The error was basic; the articles were not targeted.
If a person searches for “the best camping backpack for solo travelers,” then he is already aware of the benefits of solo traveling. He also gained an understanding of the benefits of backpacks as he searched for one.
The website’s ranking improved within a few days after I adapted my articles to better match the search intent of users. If the search intends to whiten teeth at home, you must provide the solution and not gums.
Visuals to Engage Your Audience
Visuals are a big part of the ranking of my dental website. When I began optimizing my blog, I discovered that the key was to break down dental jargon and make it visually appealing. The user experience is a strategy for SEO.
People do not always want to read text. They want to understand and be engaged. Visuals are a great way to engage people. To better explain dental techniques, I use infographics or charts with stats that are relevant to the topic.
Here are some examples I’ve done for you. The first infographic is a design of tips that I created with appropriate icons. In the second example, I’ve created a chart where I entered dental-related information.
This can be done using Adobe Illustrator or Canva. If you don’t have the budget, hiring a graphic artist is the best option. You’ll be amazed at the results, as your website will not only rank well for attractive images but also its content.
Titles should be catchy and optimized.
Titles that are catchy and optimized are another important tip. I always follow this and recommend it to others. Consider yourself. Would you prefer to click on a content title with the words “What German Shepherds eat” or results that look like the picture?
This is what the audience will think if you answer the question with the blog post of the image. People click on image results because they are more appealing than “What German Shepherd Eat?”
Include the main keyword naturally. Clicks are the key.
Keep it short and simple (maximum of 50-60 characters).
Give a solution to a problem.
Don’t use too many descriptive words.
Use numbers whenever possible.
Add Human Touch to Content
It is difficult to understand dentistry or any other medical field when you speak about it like an expert. Not everyone who reads your article is an expert. A dentist may understand you, but not the average person.
You must start at the very beginning and answer a human element. Write answers in simple words, with a conversational voice, and ask questions. You can also add humor or personal insights.
It will also make the content more digestible for readers, especially those who are not in the dental field. Google will rank your article higher for keywords if users enjoy your content. This is how the human touch can help SEO.
Use On-Page SEO
On-page optimization is the next thing that I would like to recommend to you. It may seem not easy to learn at first, but you will get better with practice. You can learn how to optimize my articles by following my tips:
Use keywords in your title, headings, and content.
Create compelling meta descriptions to increase clicks.
Use heading tags to structure content.
Connect posts related to your blog.
Keep your URLs relevant and short. Focus on the keyword.
Bonus tip – Download the Yoast or Rankmath plugins to make content optimization easier.
Optimize Images for the Blog
Visuals are a big part of my website’s success. Do you know that visuals mean nothing if they are not optimized? Like content, images don’t rank if they aren’t properly optimized.
Image optimization is simple, thanks to plugins such as Smush Pro or WP Optimizer. Install the plugin using the WordPress library and ensure that the settings in the screenshot are enabled.
