The best decisions are supported by evidence. When you’re constructing your Facebook strategy to market your company, you have to monitor the Facebook metrics that will tell you if your marketing plan is working. The number of people who buy from social channels on Facebook is expected to grow to more than 65 million in the US in 2025. This is an enormous potential client base, and you’ll require all the information you can gather to benefit from it fully.
Monitor these metrics on your Facebook page for more insight into your company’s profile on Facebook and help expand your business via social media.
Metrics that you can use to analyze your Facebook posts
Monitor these Facebook statistics at the level of positions in order to know the extent to which your Facebook posts are receiving attention from your followers on your page and other Facebook users. Improve your organic posts to be more efficient and increase your reach organically to audiences.
EngagementThe Facebook post engagement rate determines how many people have viewed your Facebook post. Monitor engagement to determine whether your posts on social media are getting the attention of your target audience.
Engagement is a term used to describe three steps:
Reactions are when people react to your blog post by using an emoticon or like.
Comments – when someone makes comments on your blog post.
Shares are when someone shares your post to their Facebook followers or groups that they are part of.
Engagement rate
The Facebook engagement rate determines the amount of engagement you receive from the extent to which your posts are seen. Engage metrics will give you more specific feedback on the effectiveness of your posts for your target audience. For example, if a post has received 100 views and 90 of them were engaged with it, then your article is working, but you’ll need to increase the reach of your posts. If your post has received 1,000 views and 90 of the users engaged with it, the space is high. However, your post was not particularly targeted to your audience.
Calculate your engagement percentage by dividing the number of interactions that you have received from a particular post (reactions + comments + likes + shares) by the total number of impressions the post was exposed to and multiplying it by 100.
Likes on the page and followers
Monitor page likes and follow-ups to find out how many users have expressed an interest in and enthusiasm for your brand. Likes and Follows differ slightly:
The likes of a user are public. They demonstrate that a user has shown publicly that they’re a fan of your brand.
Followers are people who have registered for updates on your page on their feed on Facebook. This implies that they are eager to see your posts appear in their meals and interact with your brand.
Follower growth
Growth in followers tracks how many people follow your page and fluctuates as time passes. You will inevitably lose followers, but a good site should see the number of followers increasing every month. Monitoring the growth of followers helps you determine the effectiveness of the organic material, and advertisements can be in reaching the people you want to go and generating engagement.
Referral traffic coming from Facebook
Referral traffic is the measure of the amount of visitors to your site or landing page who came from Facebook. Monitoring referral traffic coming via Facebook is crucial to understand the effectiveness of your organic content, and advertisements can be in generating brand engagement beyond Facebook’s only platform.
This metric provides you with the ability to see the content that resonates with your audience and the amount of people who click your ads or other organic content and visit your website. Conversational advertisements can increase traffic to your website and also help you gather contacts and create your list of customers from Facebook as well.
Follower demographics
Knowing the characteristics of your fans on Facebook is an essential aspect of improving your strategy for social media. Knowing who your fans are and what interests they’re in will help you target ads more effectively, create your content to appeal to their interests, and develop campaigns that increase engagement.
Share of voice
Share of voice is a measure of the amount of conversations on Facebook focused on your brand or your product. It lets you know the effectiveness of your posts and content in generating conversation about your brand, how users receive it as compared to other brands, and which subjects and keywords that relate to the brand you represent are popular.
Key Facebook metrics for analyzing ads
As your Facebook company page pays in exchange for Facebook advertisements and ads, you have to keep track of important metrics that show you how much money is being spent. Monitor Facebook advertising metrics to determine whether your advertising on social media plan is yielding results. If you’re finding that your paid ads are costly for how many positive metrics your ad is observing, you might be looking to modify your strategy for your ad campaign.
The analytics tool on Facebook provides you with specific information on how to measure the engagement rate of your page as well as other important Facebook metrics that are used for advertising on ecommerce for ecommerce ads on Facebook. Although you may use a variety of tools to analyze your social media, like Google Analytics, for your site and other social networks, Facebook Analytics also comes with a powerful tool built in to track the most crucial metrics of your Facebook page.
Rate of click-through (CTR)
The click-through ratio (CTR) refers to the number of times that users click your advertisement after viewing it. Links clicks can give you insights into how effective your advertisements are at engaging potential customers. A high CTR signifies that your advertisement’s content is effective in getting people to act on it. To determine your CTR, simply divide the number of clicks your advertisement received by the total impressions received.
Cost per Mille (CPM) Cost per impression
Cost per mile (CPM) is the measurement of the amount you’ve paid for each 1000 impressions that your advertisement receives. This measurement helps you comprehend how much you’re paying for each image and provides insight into the efficiency of Facebook campaigns in relation to reach as well as engagement.
Cost per action (CPA)
Cost per Action (CPA) determines the amount you’ve spent on every user who decides to take an action after viewing your advertisement. Beyond simply clicking on the ad, you’ll want to know if they actually make purchases or sign up for newsletters. The tracking of CPA over time will aid in optimizing your ads and ensure that they will yield an effective return on spending.
Facebook metrics for tracking Facebook video performance
Videos are exciting and engaging for viewers; however, it is more difficult to create and cost more to make. Facebook has been the second-most popular site for people to stream short-form video content in 2021, just behind YouTube; however, it was over other platforms on social media. Facebook’s video analytics can give important metrics for a video that you can keep track of to ensure your videos are up to par.
