Want to install Google Tag Manager for your WordPress site? This is a great solution that can make managing tags and tracking codes on your website much easier. You’ll wonder what you did without it.
Some people don’t know how to install, activate, and use this wonderful tool. It’s not your problem; I had a similar issue at first. Now, I don’t think I will ever leave GTM, and I’m sure that you’ll feel the same way after reading this guide.
In this article, I will share my detailed knowledge and experience of Google Tag Manager. You’ll learn about GYM and its benefits. Explore this topic in more detail!
Google Tag Manager Overview
Google Tag Manager is a superhero for marketers and website owners. It’s called a Tag Manager, as its name implies. It manages tags that we place on the backend of the site when using tools such as Google Analytics.
When you want to track user interaction, run marketing campaigns, or get juicy insights about your website, you have to add code separately to each tool. This is not an easy or secure process, especially if your tech skills are lacking.
You will still be uneasy even if you add all the codes separately. You’ll end up with a mess of code that is difficult to update and maintain. It’s almost like magic with Google Tag Manager!
Google Tag Manager is your one-stop shop for all of those tags. Add the GTM code to your website, and you are in charge! From one dashboard, you can manage, edit, and add all of your tracking codes and tags.
What’s the best part? GTM is easy to use, even if you’re not a techie. You’ll get up and running in no time. Without requiring any coding knowledge, you can track clicks and form submissions as well as page views.
Why should you use Google Tag Manager? Why should you use Google Tag Manager?
You now know the purpose of Google Tag Manager. Now let’s discuss another important subject: Why you should use it. Here, I will explain in detail why I believe it is essential to have GTM installed on your website.
Easy To Use
Imagine a magic box that allows you to organize and place as many products as you wish without having to lift them. Google Tag Manager can be compared to that magic box.
This makes it easier for website owners or web developers to add code to a website. It is not necessary to add code for every tool individually on the backend of the website. GTM is all you need, and you can create as many tags as you like within GTM.
These tags provide information such as how many people are visiting the website and which buttons they have clicked. It will not only make your work easier but also safer since you won’t need to edit the code on the website manually.
Perfect for Team
It is nearly impossible to run a website by yourself. We need a team that includes writers, marketers, and SEO experts. Teamwork is important, but as a website owner, you need to give your team access to the site so that they can install tools such as Analytics.
It is important to provide access, but if the code is added incorrectly, this could be a problem. You’ll need to hire a web developer or an expert to fix the problem.
It’s for this reason that I believe using a single tool, like GTM, is the best option. It allows designers and marketers to work together on the same dashboard to add tags to a website. Websites can work together!
Safe for Website
Google Tag Manager will keep your website safe. You’re mistaken if you believe anyone can create and run a tag. Tags can only be run by people who have been granted access to Google Tag Manager.
You can also check any tag before you run it. GTM has preview and debug features that allow you to test tags before they are applied to your website. You can’t test the code manually after you’ve added it to the backend of the website.
Supported by Third-Party
Google Tag Manager is a powerful tool that allows you to integrate third-party applications. Installing and verifying Facebook Pixels and Adsense, Analytics, and Adsense before GTM was very difficult.
The same task is now much easier to accomplish than ever before. Google Tag Manager allows you to explore a whole new world of possibilities through third-party integrations. It is supported with numerous tags, letting you manage everything through the GTM dashboard.
Budget-Friendly
Google Tag Manager will save you money, especially if you are not tech-savvy. This is because website owners hire expensive developers to do small tasks in order to maintain website security.
You’re in luck if budget is no longer an issue. You don’t have to hire expensive developers every time you make a small change. GTM is all you need.
What is the difference between Google Tag Manager and Google Analytics?
Google Tag Manager vs Google Analytics: What’s the difference? Don’t worry! I will explain it to you in a simple way. Google provides GTM and GA as excellent tools to analyze and manage your site data. They have distinct purposes and functionalities.
Google Tag Manager allows you to add, manage, and update various tracking codes, tags, scripts, and other elements on your site without having to modify any code. It is a container that holds all of your tracking codes. This makes it easier to update and implement various tracking functions on your website.
Google Analytics provides insights into the website traffic and behavior of users. It collects information on user interactions such as clicks, page views, conversions, and other events. GA processes this data to produce reports that will help you better understand user behavior, audience demographics, and traffic sources.
