Balance is key in your inbox and life. Your email’s success depends on the value that you provide.
Email is a channel that relies on relationships, so it’s crucial to use it in this way. You should also consider the type of content that will best resonate with your audience. Email Marketing Service will help you achieve this by combining a mix of value-added content and promotional material relevant to your brand.
What is the Difference between Hard Sell and Engaging Content?
A healthy relationship between you and your subscribers is based on a balance of give-and-take.
Consider your hard-sell emails as “takes” or “asks” to your subscribers. Hard-sell emails can include calls to action, such as asking users to sign up, subscribe, receive a demo, or attend an event. Hard-sell emails can be your highest revenue-generating emails. However, if you send too many in a given month, users may unsubscribe.
Emails with content-based messages are more focused on what you can “give” your subscribers. Content-focused email content can include blog articles, helpful articles, and whitepapers. It may also feature videos, research studies, or video content. Content emails can help keep users engaged with your content, and they can also push users to other marketing channels, such as your social media accounts. If you send out too many content-based emails in a given month, they are less likely than different types of marketing to result in high unsubscribe rates.
Keys to hard-sell content
As we have already mentioned, emails that are geared towards hard selling make up a large percentage of the revenue you generate from email. It is, therefore, important to choose the right strategy for your business. It is important to be direct but not aggressive when you are directing your subscribers towards your sales funnel. Keep these key points in mind when you write your next month’s email.
Use hard numbers: Numbers as proof. When possible, it is best to use hard figures or percentages to demonstrate the benefits that the user can expect from the product or service.
Highlight product benefits – You likely have competition in your field. Your subscribers should know what makes your product or service stand out from the rest. Real examples will help you show your subscribers how your product can improve their lives.
Create an urgency: We are living in a time where the phrase “I’ll get to it later” has become a common refrain. It is important to create a sense that your subscribers are in a hurry to buy. You can use a limited-time offer or special to encourage them to take action now.
Personalization: The average person receives
