SEO is one of the most complex marketing sub-genres. It’s constantly evolving and changing. It has always been more important for brands to understand how to please the algorithm to improve search page rankings.
The Top SEO Trends for 2023
TikTok is here to remain.TikTok allows users to create 15-second videos. In 2019, TikTok overtook Instagram as the number one app in the world for sharing videos and photos. A recent study found that TikTok will have approximately 656 million global users in 2021. Users were expected to grow by 15 percent annually, reaching 755 million in 2022.
TikTok is now the preferred discovery tool for younger users, as more than 60% are Gen Z. It’s only natural that marketers would also take notice of TikTok with so much attention being paid to it. With the right approach, you can use all the buzz around TikTok and boost organic search traffic to your website.
Following are the steps you should take to optimize your TikTok for SEO.
HASHTAGS – Use them!
Hashtags are used to classify content in a particular niche. These hashtags allow users to find posts that are similar quickly. #TikTok, for example, is a hashtag that covers all TikTok videos.
You can target hashtags that are relevant to you and your brand. It is easier for your audience members to find you when searching for similar topics.
Keywords are words and phrases that describe your video. Include these keywords in the description of your video.
Keywords can be used to create videos containing relevant information to your niche.
A fitness channel could create a video titled “Best Fitness Tip for Beginners” and discuss the best workout routines for beginners.
This video type is aimed at beginners and contains useful information.
Add Visual Elements
Add visual elements such as images and GIFs to tell a tale and attract viewers.
You can add a photo of you holding a trophy or doing sports to give your video personality.
Structured data should always be used
Structured data refers to information about web pages tagged with machine-readable codes such as RDFa Microdata JSON-LD etc. Search engines can then better understand the content of each page and its relationship to other pages. Structured data can be added to the code of your website.
Search engines need structured data to understand the information on your website. They will only index your website properly if you give them the right information. When someone searches on Google for something, your business will be found instead of other companies that may offer similar services or products.
AI in Marketing will not go away
Artificial intelligence is one of today’s hottest marketing topics. AI can be implemented in marketing campaigns through chatbots, email automation, and website personalization. According to a study conducted in 2015, the artificial intelligence market in marketing is estimated at 15,84 billion U.S. Dollars in 2021. Sources predicted that by 2028, the market value would reach more than 107 billion dollars.
What is the user’s intent?
The user intent is what a person wants to achieve with a specific query. For example, someone might be looking for a place nearby, a subject they would like to know more about, or a product they want to purchase.
Content is still king
We can analyze data for hours, but we would only have data to explore if we produced content that an audience could consume. It’s essential to have high-quality, updated content for SEO. But it doesn’t end there. Visual content, such as images, videos, infographics, and other media, is essential for SEO. It will increase traffic, make your website more user-friendly and improve accessibility.
Content that is SEO-optimized looks like new, valuable content. It answers questions and offers solutions to users. If your audience is interested in the latest Bitcoin news, you should answer questions about Bitcoin prominently on your website. Content of high quality, which considers user experience and intent, is crucial to giving your audience an enjoyable experience on your site. This will ultimately improve the experience of your audience with your brand. Google’s search algorithm likes it when you update your website regularly with a quality, fresh content that provides value to users.
Marketers can also use video content to their advantage. Video is more engaging than text or graphics. According to a survey by Wyzowl, almost eight out of ten users purchased software or apps after watching the video. Video content is not only converting but also what the consumers want. According to research, 53% of consumers want more videos in the future.
An engaging video on your site will encourage people to stay on the page longer. Google rewards this by giving you higher rankings. The video is a great way to promote your business on YouTube.
SERPs are now more intelligent and have evolved
Google’s algorithm is much more intelligent now, thanks to artificial intelligence. BERT, a recent update to their algorithm, is a good example. BERT is a collection of words that will probably hurt your head if you are unfamiliar with SEO. It stands for Bidirectional Representations of Transformers for those who are overachievers!
The update allows Google to understand the language better than humans. Like earlier updates like RankBrain, BERT explains why techniques such as keyword stuffing do not work anymore and lower your search ranking. BERT looks for valuable, niche content that has a conversational tone.
Google’s Guidelines explain what it means to have a good EAT. SEO is essential for businesses that offer advice, sell products, or provide services that could affect someone’s happiness, safety, financial stability, or health. Google can identify goods and information like YMYL or “Your money or your Life”.
Content created by an expert in the field can be used to demonstrate brand expertise. This can be done by those who have daily knowledge of the topic. By making your website easily accessible to many people, you can gain authority in your area. Google will consider you more authoritative if other websites and experts recommend or refer to you. Transparency in the content of your website and having contact information are important to build trust.
