Google Analytics is used by many website owners, bloggers, and other web admins to track metrics about their website, users, and visitors, such as the number of visits per day, most visited pages, etc. As of April 2022, over 35,000,000 websites use it. One source says that out of the websites using analytics products, 85.8% are using Google Analytics.
Why would you want to find an alternative tool like Google Analytics? In this post, we’ll discuss several reasons and suggest alternatives that may be better suited for WordPress website owners or bloggers.
Why you should stop using Google Analytics
There are no visuals, only metrics and numbers. It’s impossible to see how your users use your website.
Google owns it, making it the largest advertising company in the entire world. You’re trusting Google with the information of your website visitors and users.
Most bloggers find it a bit much. It has over 150 menus, submenus, and options. In most cases, you are only interested in a few simple metrics.
Due to GDPR and other privacy concerns, you must inform your users of the fact that you use Google Analytics. It’s a privacy issue.
You’re destroying your website users’ experience when you display cookie consent popups, as you should for Google Analytics.
You can get it for free. When a product is free, that means you and your users are the product. Their information is and is used by Google in order to create their products.
Google Analytics no longer shows you information about the keywords that users use to find your blog and website.
Ad Blockers are blocking Google Analytics so that you won’t get accurate data about your website visitors.
What to look for when choosing a WP Analytics Product
Tracks important metrics like daily visitors and top blog pages.
The product should automatically generate insights for you. For example, where to best place your Call To Action banner (for example, subscribe to the email list) in your blog post?
You should be able to see the session recordings of your users, but all personal information must be masked to protect their privacy.
It would be best if you looked for an analytics tool that was developed around 2022 and not 2005 (cough Google Analytics).
If you are looking for an alternative to Google Analytics that isn’t WordPress Analytics, we invite you to try Visualime. This is not Google Analytics but a different approach to WordPress Analytics. It is simple, easy to use, visual, and straight to the point.
