You’re ready to start your AliExpress dropshipping business after researching dropshipping. It’s essential to analyze the marketing strategies that you will need for your shop before you start.
Social media marketing is a crucial marketing strategy for ecommerce companies. It would be best if you did more than open a few accounts on social media where you hope your audience will find you.
We’ll dive into the ten social media trends every marketer needs to know by 2022. These tips will give your online business the boost it needs.
The Proliferation of Memes in Social Media
You don’t have to be a social media expert to know that the first trend in social media you should know is familiar. It has gained popularity very quickly in recent years.
The rise of memes is the topic. The number of memes and their mentions has increased from 19.8 million to 24.9% by July 2020. This represents a 26 percent increase in only one year.
It is not surprising that its use peaked at 28 million in April. When lockdowns were implemented, internet users turned to social media sites for their social fix.
Almost nine out of ten (88.1%) social media users in the US reported spending an additional half-hour on social media each day during the coronavirus outbreak.
In 2022, likely, memes will still be popular on social media. If you’re a business, it is something that you should consider adding to your social media strategy.
Get Profitable With Your Social Media Videos
Videos, already a big hit before the pandemic began, have grown even more popular since the lockdown. Many platforms have responded by offering businesses more video features.
Demand for video streaming has risen. The industry, which had a market value of $42.9 Billion in 2019, is expected to grow 20.4% from 2020 to 2027 (Grand View Research 2020).
This forecast is backed up by recent consumer behavior. China has been swept by the trend of live video shopping, with shoppers flocking to online sessions during lockdowns. In Q1 2020, over four million online shopping sessions took place (TechCrunch, 2020).
Think again if you thought this was a passing trend. The Chinese e-commerce giant Alibaba plans to train and recruit video influencers to increase sales through AliExpress. This indicates that live video buying will be around for a long time.
Instagram has also improved its video capabilities, as the views of its Live Videos jumped by 70 percent between February and March.
It now permits ads before long-form video on its IGTV service (InstagramTV), with 55 percent going to the creators.
Social Media Trends: Niche platforms are growing in popularity
Facebook is still the king of social media. Facebook Ads are a powerful marketing tool when done right. The latest social media trends reveal new platforms, albeit smaller ones, worth paying attention to.
TikTok, for example, is a platform of this type. As a result, the global time spent on TikTok increased by 210 percent in 2019 (App Annie 2020). Almost half (44%) of TikTok’s total downloads occurred in 2019. Unsurprisingly, so many companies are exploring ways to increase their TikTok Growth.
Reddit is another niche platform that is growing in popularity. Despite being around for over 15 years, Facebook and Instagram have made it a less critical marketing channel. Here’s how the latest social media trends show otherwise.
Reddit experienced a massive boost in 2019. Reddit’s monthly active users increased 30% from year-to-year to 430 million, and the number of views per month also saw a 53% increase. Both of these statistics are clear indicators that brands should seriously consider incorporating Reddit into their 2020 plans.
Social Media Stories Will Not Go Away
This next trend in social media marketing is worth paying attention to if you consider marketing stories on Facebook, WhatsApp, or Instagram Story.
Stories on all three platforms, including Facebook, allow users to create a short-term update that will disappear after 24 hours.
They have been a prevalent form of social media content in the last few years. Their growth rates indicate that this is a trend that will continue.
Statistics show that half of a billion people use Instagram Stories each day. Regarding marketing, 96 percent of brands claim to use Instagram Stories regularly to promote their businesses (Tribe Dynamics 2021). Most (59%) have started using it more in the last year.
Digital Disinformation is on the Rise
Social media can be a double-edged blade. It’s dangerous because, even though more people are using it to get their news, this is exactly what makes it so popular.
Research shows that social media misinformation has increased since February 2020. (Talkwalker,2020). COVID-19 was the cause of this, as people were flocking to social media to find out more and to get the most recent updates.
This, in turn, gave rise to the spread of fake news. Some users went so far as to fabricate conspiracy theories.
Some social media platforms have taken measures to combat the spread of misinformation. Twitter, for example, added warning labels on tweets with “synthetic or manipulated” content.
Despite these measures, controlling digital disinformation in social media has been challenging and is likely to continue into 2022.
Social commerce is the future
The following statistics will convince you that social commerce is a powerful tool. 55,2 percent of all Gen Z Internet users in the US said their recent fashion purchases are inspired by social media content.
This group of users spends half their time shopping for fashion online. That’s a significant amount of money.
Only slightly less (50.6%) of the millennials have reported purchasing a fashion product online after perusing social media. It’s safe to say that over half of internet users aged between 14 and 34 bought a fashion item online after browsing social media.
You want to take advantage of social commerce benefits for your business if you keep these social media trends in mind. Your competitors might already be doing it – almost three out of ten companies say they have implemented or are considering a social commerce strategy (Hootsuite, 2019).
