TikTok Stats
TikTok has become the most popular social media app worldwide. Put this into perspective:
Facebook has had a total download of 250.000 since November, while TikTok has 41.3 million.
TikTok has 800 million users and a total of two billion downloads. Every. Single. Day.
You have to admit that these numbers are insane, even if you don’t use TikTok yet. The average user watches TikTok for 52 minutes a day and opens the app eight times a day. The TikTok audience grew from 18-24-year-olds in 2020 to 18-44 years olds. It quickly climbed to the top spot as the most downloaded social media platform for the year.
First comes awareness, then come leads
TikTok Marketing
There’s no secret about the fact that brand awareness takes time to build. But what if you knew a way to accelerate your growth? You can reach thousands of users on TikTok by simply following a few steps. TikTok gives brands the chance to rethink their remarketing strategies. We’re happy to assist you if your company is not an agency. Here’s how to set your brand up for success with TikTok by adding these elements to your Social Media Management strategy.
Average engagement rates – TikTok has a higher engagement rate than any other platform, with an average of 10% compared to Instagram’s 1.22%.
Main KPIs and What to Report – Reporting may look similar to Instagram, but some KPIs will look different. Your TikTok results will give you a clearer idea of the success of your profile.
Video views Total video views Individual video views are the key KPIs that should be monitored each week and every month.
Likes, comments, and shares, as well as reach and profile visits, are secondary KPIs.
*Helpful Tip – For the most accurate reporting, you need at least 100 subscribers
Access the TikTok desktop Analytics platform. You will be able to see all your key metrics, growth, and other information. You will get more followers for your TikTok profile the more you post!
Get Started: Create your account and optimize
- Create a Hashtag with Your Brand.
What sets you apart? TikTok allows you to create and execute your digital marketing strategies. What is the hashtag you use on all your social media platforms to promote your brand? Add the hashtag to your bio once you’ve found it!
- Convert your profile to a business profile.
When you convert your TikTok business profile, you will have access to all of the analytics that you need to customize your TikTok Marketing Strategy, learn more about your followers, and gain insights into the leading KPIs mentioned above.
- Add Your Website to Your Bio
While TikTok is an awareness tool, your website can be displayed on your profile to give your users the opportunity to leave TikTok and visit your website for more information about your product or brand.
- Connect with Your Instagram
TikTok’s business/creator profile has an Instagram integration that allows you to link directly from your Instagram account to your TikTok. This integration will give you credibility if you only have a small following on TikTok. It shows that you’re legit. You can invite them to follow you across all platforms.
- Upload your profile picture.
We recommend that you use a profile photo similar to the one on your social media profiles when selecting a picture for your TikTok application. It’s a great way for TikTok users to recognize your brand easily across digital platforms.
Get your brand’s TikTok noticed with
Influencer Partnerships: Just like on Instagram, TikTok Influencer Marketing is the key to getting your brand in front of new users. Third-party social proof can give users the push they need to become loyal followers of your brand.
Trending Tags- Using a hashtag that is trending in your captions will help you target an audience that is more likely to interact with your brand or video. This will help you to play into the TikTok algorithms and reach more people.
Conduct outreach- Outreach is essential to starting your TikTok Community. You can do outreach in a different way than you are used to. For example, you could interact with users who have similar videos by commenting on them, sending messages, or asking questions. This will help you to get your brand in front of people so that your videos can be included in the TikTok algorithms, and you’ll eventually receive a follow.
TikTok creation for beginners
We’re here to guide you through the DOs and Don’ts when getting started.
TikTok best practices:
Create Lifestyle Video – Create videos in the app or with a camera that has high definition. Professional edits are available.
Consistent posting-We suggest posting daily or every other day.
Hook: Use an eye-catching intro within the First Five Seconds to get maximum value from the viewer.
Keep it concise. Be clever, be funny. Your caption should be a reflection of your target audience.
Song selection – Make sure that the song matches the video’s vibe. You will be able to access TikTok’s Royalty-Free music database via the app if you have a Business profile. It can be a challenge to create a TikTok Video. Get creative! TikTok is a fantastic way to reach new audiences, and the song you choose is only a small part of the video-making process.
Hashtags – Use them sparingly and with caution. Use only 3-4 hashtags total. One hashtag should be unique to your brand, and one trending. Consider including a popular hashtag (that is trending right now). You can also create content that is aligned with the hashtag challenge.
TikTok continues to grow and evolve every day. Brands are looking for new ways to navigate their digital strategy during the Coronavirus, especially with the global pandemic at the forefront of most decisions. We will see the brands that quickly rise to prominence as more and more companies start to use social media. We want to help creators and brands find a way to communicate with their audience in a casual and fun manner through mobile videos. TikTok’s Marketing Strategy is becoming increasingly relevant, and you do not want to get left behind.
