You can use six different areas of your website to analyze its health and make improvements.
This tutorial will show you what to look for and learn when you review a website.
You can improve your site performance by auditing six areas of SEO.
Why Audit Your Website
You can perform a thorough site review for several reasons. The most common reasons are SEO and content marketing. Using the right tools and processes, you can identify “gaps” and “misconfigurations”–both in website structure (technical SEO and user experience) and website content.
There is a difference between a website that appears to function and one that has been optimized and maintained.
We take a holistic approach to your website when performing the audit. The majority of free resources concentrate on the SEO aspect of a Website Audit. We don’t think that is the only thing you should be focusing on if your site is a part of a growing company.
Web development has changed dramatically in the past few years. When I first started, we used a text editor and FTP to build websites. Today, many people create websites without touching code. It means that a lot of the information presented to visitors or search engines hasn’t been done deliberately for the best results.
We’ve discovered that WordPress is a great foundation for blogs, ecommerce, and membership sites. It will continue to be a leader for many years. WordPress is not perfect “out of the box.” It needs some immediate changes.
This article will cover the basics you should know before you conduct a website audit. It starts with the reasons why you would need to do one and then goes on to the components that you should be checking.
Do You Need A Website Review?
Most website owners or bloggers don’t realize the importance of a site audit and what they can gain from it until they see their analytics or checking account and notice a huge, unjustified drop.
We have found that many web designers focus on the visual design of a website, with less attention paid to content. They do not consider indexing, backlinks, or metrics.
You’ve probably tried to book a table in a restaurant that looks great, but you can’t seem to find their official website. Or, when you see it, the menus look dated and weird on your smartphone.
It’s great to have a cool design that gets your brand in front of people you already know, but it won’t help you be found by people searching online for you, your products, courses, or content.
You might think that your WordPress site is great if you only look at the design. While website design and layout are important to the user experience, you should also consider other factors.
In this digital age, all writers are needed. We believe that a content-first strategy is more effective than focusing solely on Google’s algorithm.
It’s important to do keyword analysis but also focus on producing high-quality, search-engine-optimized content. Also, make sure that the design and technical elements of your website are conducive to the users’ ability to consume that content.
This website audit guide is a practical, hands-on approach that uses the same proven website audit strategy we implement for our customers. This is a hands-on, practical approach using the same website assessment strategy we use for our clients. It’s not necessary to do everything yourself. Get an SEO Keyword report-, or contact us if you want more detailed help.
The WordPress SEO basics include properly labeling images, creating page title tags, adding meta-data and meta tags to HTML headers, using internal links with meaningful anchor texts, correctly using H1 and H2 heading tags, and carefully implementing redirects.
All of these factors are important to the performance of your website. We find that many websites do not have these on-page components in place.
Develop a Website Review Strategy
Do not be fooled into believing audit posts by web admins and marketing agencies who claim to audit websites in just a few moments (probably using their audit favorite tool). It’s not going to be an easy task, and search engines are constantly changing their secret sauce.
The process of auditing your website may take some time and patience, depending on its size. Most tools have a limit on their size.
A website audit is an ongoing process. We recommend that you audit, fix, and audit again until you get the desired results.
Before you start, develop a plan for reviewing your website.
We believe that a good strategy requires a plan of implementation. Our website auditing strategy covers the basics of various audit types. To make positive changes to your website, you should be able to perform each audit.
We use a variety of commercial and self-built SEO tools and security tools.
Content Audit (and Organic traffic against the most desired target keywords and Search Engine Rankings).
We’ll break down each type of audit and explain what you should be looking for when you review your website to ensure it is performing to its maximum potential.
Website Technology Review & Technical Audit
Underneath the fancy design of a website, several underlying technologies allow it to function efficiently and effectively. If this foundation doesn’t work, nothing else will. Learn more about how we develop websites and the importance of website infrastructure.
You need to ensure that certain technology components are working together.
Hosting A good hosting site will ensure quick server load times. Users may not even reach the website if they are unable to load it quickly.
WordPress- We strongly recommend that you choose WordPress as your content manager system.
Back-ups — Do you regularly back up your website? Ensure you can do this and that you actually do it. It’s your safety net. If something goes wrong, you can restore your site quickly.
Compatibility with Mobile usability – is your site responsive, fast, and mobile-friendly? Test your site for mobile users by using different browsers (Chrome/Safari, etc), both smartphones/tablets, and both major operating systems of mobile devices (Android and iOS as of the writing of this article).
Clean Coding — Are you using the correct HTML and headings? Are there broken links on your website anywhere?
Tags: Are tags being used correctly in your blog? This can lead to major navigational and SEO issues.
URL: Do visitors get the same website with or without “www” typed in? This could lead to confusion and harm SEO.
Plugins – Check your plugins and make sure they are 100% needed. Plugins are a great tool, but they can also cause your website to slow down or introduce an incorrect structured data schema.
Theme Page Speed was our top priority when we built Mai Theme 2.0. You should choose a theme that scores the high 90s in Google’s core Web Vitals. There is.
