May 22, 2024

The key to Google search success is knowing your SEO competitors. You can find out who your competitors are by researching the web.

One line or lower on Google SERP can cost you thousands in clicks and customers. Site owners must carefully examine their SEO competitors, choose effective keywords to bid on, and monitor organic rankings to stay on top.

How to Research Your Online Competitors

Online and offline competition can be very different. The first is restricted to a physical location and the ability to manage a certain number of visitors. The second differs from the first in that it does not limit the number of users who can access the site.

Online marketing tools offer a wide range of opportunities for any business to increase its reach, optimize the sales channel, and provide top-notch service. One of these is an SEO Competitor Analysis Tool that will help you find your online competitors.

Let’s look at Rank Tracker as an example to see how you can find and track your SEO competitors. Install the tool first and create a new project. Enter the URL of your website and its main keywords.

The Link-Assistant Rank Tracker collects basic information about domain strength, top ranking pages, and the top keywords that they appear for in search. Here’s what you should look for when evaluating your business competitors.

Find competitors for your target keywords.

Click the Select Competitors buttons. Your main keywords will be displayed in a pop-up. Then, we will search for domains that are ranked in the top 10, 20, and 30 positions of the same keyword as yours.

Browse the list of rankings pages and choose those that are relevant to your profession and scale. Click Finish to add the competitors you selected to your list of competitors.

Keyword tracking can be turned on or off at any time.

Quite often, the largest stores will be listed first. It’s not necessary to add Amazon or YouTube just because this page ranks with your keyword. Select sites similar to yours in terms of business type, blog content, and domain strength.

Find your domain competitors.

Go to the Competitor Research Module and select Domain Competitors.

In the search bar, enter your project URL. Select whether you are looking for competitors by domain or by exact URLs similar to your page.

The top of the dashboard will show you the estimated monthly traffic for each keyword in the SEO PowrSuite index.

A special widget demonstrates how the keywords and competitors of all the competitors overlap on the axes. Below are shown:

Double-click on any column header for ascending or descending filtering.

Use the filter icon to add conditions to find competitors that meet your criteria. To add a domain as a rival, hover over it and click the icon that appears.

Find your SEO competitors by topic.

It’s easy. In the Competitor Research module, go to the Competitor Topics and type in your topics. Choose whether to search on desktop or mobile. Complete the setup of the tool for finding competitors.

This dashboard shows you the number of links each domain and page has. This research can help you estimate the amount of effort required to surpass each competitor.

Not every page in the list is your competitor. Some of your competitors will be hard to beat because of their backlinks or how many keywords they already rank.

Find the Keyword Gap with Your Competitors

Finding new topics and ways to create content is a great way to follow your competitors. Finding gaps in your competition and researching keywords is one trick.

Switch to the Keyword Gap in your project and click Keyword Gap. This will give you a list of keywords that you may have missed but which your competitors are targeting. Consider how you could embed these keywords in the content already on your site or create new pages.

You can steal these ideas like an artist. You can adopt these ideas and create creative ways to present them.

Keyword Competition

It would be best if you chose the most relevant keywords before you can optimize your content. How can you achieve this? Use the traffic estimator in Rank Tracker.

This tool provides keyword competition statistics based on Google Analytics and SEO PowerSuite database. Check the SEO/PPC statistics, keyword difficulty, and keyword effectiveness. Also, check if the Competition for the Keyword Is High.

You can manage keywords in bulk using the sorting and filtering tools. Sort them by group and assign them to landing pages.

Each group will be able to estimate the potential traffic, costs, and difficulty. These data will indicate how much work it will take you to beat your competitors.

Track the history of SERP and react to changes immediately

In order to compete in SEO, it is important to monitor SERPs. It costs traffic and conversions to move up or down a few lines on the search results page.

You must do everything you can to stay at the top of your game and maintain it. The SERP Tracker allows you to record and analyze all changes in the SERPs.

Go to Preferences and select Rank checking mode.

Enable Track results multiple times for keywords. This feature will allow you to discover rich and organic results for each keyword. These include featured snippets, videos, links to sites, etc.

Enable Record the SERP history. The top 30 search results will be recorded for each check-up. This feature lets you observe how the top competitors act on full pages.

The Rank Progress and SeRP Analysis functionality adds fascinating data, including the top keywords and URLs of competitors, the strength of their backlink profiles, fluctuations for keywords in SERPs and Google updates, and the visibility of keywords and pages.

Wrapping up

You should know that you can track your competitors and learn a lot from them. You can add or remove your competitors, and you can turn their tracking on or off. Overall, SEO competition research is an excellent source of new ideas and insights.

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