May 30, 2024

It’s good news! Google can find you more easily and with more traffic.

It doesn’t require too much additional work.

It would be best if you were constantly creating new content. Update your content to attract Google’s interest. It is a great way to get fast results without putting in much effort.

You’re likely to see a traffic boost when you update your content.

Google’s ranking system factors in “freshness,” favoring new content on a number of important levels.

You should update your pages and to keep the site fresh.

This should encourage more people to visit your site, eager to learn how you can assist them.

Let’s make your content work for you instead of wasting away on the porch like a pumpkin left unattended.

What content should you update? (And how?) And what should you leave alone?

What content should I update?

It can be difficult to determine what type of content to use when it comes time to update it.

The audit can help you determine which pieces of content need to be reworked. However, there are two major considerations.

Content that is less than a month old but has seen traffic drop over the last three months.

You now know which content needs to be updated. The next question is: How do I update it?

How to update content

You can edit the content of your website in many ways.

Some of these can be completed quickly, while others require more thought and time.

Update your meta description

Writing great meta descriptions is an art. It’s not easy to write meta descriptions. Consider it an advertisement for your website. It should encourage readers to click on the link from the search results page.

Here are a few points to consider.

Could it be more punchy? Don’t forget to stick within the 155-character limit.

It is your meta description’s responsibility to get the reader to click and to tell them what they can expect.

Imagine your house as the only one in your neighborhood that hasn’t been decorated for Halloween and that the gate is closed.

The time has come to make it more exciting and to encourage people to visit.

The angle can be changed to a new one

Your content can feel old when it becomes outdated. When that happens, many readers will stop engaging with your content. Fixing the problem is as easy as updating your content.

Ask yourself: Have any new facts come to light since the last time you checked?

You may need to do some research on the subject of the article. Are there any recent studies, quotes, or research that you can include to make the piece more current? Consider changing the page title and main heading if you can.

Take inspiration from the competition

Do not be intimidated by your competitors. Consider what pages at higher rankings are doing.

Any images or infographics that they have used

What sources are they linking to?

You should not plagiarize content. You do not want to copy someone else’s content. It’s also a good way to find out what works and may inspire you with new ideas.

Refresh your images

It’s easy to update your content by updating your images. Are they still relevant? Are they attractive?

It’s easy to find high-quality images online, and often for free. You don’t have to settle for images that are out of focus or outdated.

Alt text is another thing you should remember when it comes to your images. Alt text for your pictures can improve accessibility (for people with vision impairments using screen readers) and boost your ranking. The text should include your main keyword and be descriptive.

Update your dates

Does your original content have a time-sensitive nature? You can update the content if it contains information about a specific date or year. Please don’t change it without thinking. You may want to consider whether the content will remain the same with the new date or if you need to change the angle.

New external links

It is time to check if new external links can help you update your content. External links are other websites that your content links to. It may be time to update your content (such as by linking to newer research sources).

You should also check that all of your links still work. You should make sure that none of your links are “broken,” i.e., they take you to an invalid page, as this can affect the ranking of your content.

Now you know how to update content, let’s discuss what you shouldn’t edit.

Change is not always necessary

You should never delete an old post to create a brand-new one. Your new content has a unique URL, which:

Make reporting more difficult in Google Analytics and Google Search Console.

Google will take some time to “find your” new URL and page. There’s no guarantee that your new page will be ranked, even if you use a 301 redirect to tell Google where it is. Your content might not appear in Google searches as it should.

It’s your responsibility to request that every website with a link pointing to your old URL change it. It’s a lot to ask of both parties, but you have the most work.

GA and GSC use something called full paths. Having two different URLs looks like having two separate pages. It is also difficult to track the progress of a page when you delete an old URL. This makes it impossible to determine whether or not your changes were successful.

If you want to update the page, instead of deleting it completely, add a line telling people when it was last edited (e.g., “Last Updated on [date ]”).

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