Today, you can’t survive without a website. You need to be different, easily accessible, and optimize your pages to ensure that potential customers find you and stick with you. Here are five of the most common mistakes that businesses make when it comes to their websites and why they should be avoided.
Nearly all potential customers use the internet to find what they are looking for, whether it is a restaurant, a doctor, or plumbing products. To reach out to potential customers, you MUST have an online profile. This includes a website and social media accounts such as Facebook, Twitter, LinkedIn, and Instagram. A website is not enough in today’s highly competitive business environment.
Search engine optimization is not done on your website.
Website optimization is SEO (Search Engine Optimization) in the online world. This is the process that makes your website as functional and attractive as possible so you can get more traffic from search engines like Google, Bing, or Yahoo. Your website will appear higher in search results, and you’ll get more clicks. To improve your SEO, focus on the right keywords. Yoast offers a plugin that makes SEO maintenance a breeze.
No blog.
Blogs are a great tool to reach out to potential customers and visitors of your website. Blog regularly and add value to each post. Your blog should reflect your business values/mission/vision and be personable and conversational. It should provide original content that is educational or informative and offers value to your potential customers. A blog will allow you to:
Create fresh content for your audience (which will help SEO);
Establish yourself as an industry thought leader;
Increase traffic to your site;
Engage your customers and audience by conversing with them.
Blog SEO Tactics
Online Bloggers Course
Learn how to get more traffic, leads, and sales from Google. This WordPress SEO course will teach you how to create optimized content that Google appreciates so you can rank higher and convert more visitors into sales.
Visuals are not used to enhance user experience.
Although words are important on your website, they should not be the only thing you have. You want to inform people about your services and how you can solve their problems. Break up your content by using photos and videos. Visitors will be drawn to the content that they are most comfortable with.
Answering important questions about your business.
Your website can help you answer the questions of your potential clients: Who, What, and Why (and, if necessary, when and where). You can’t simply throw information at your website and hope that your customers understand it. Write for your audience.
Not being mobile-friendly.
Nowadays, it’s rare to see people sitting down at a desktop or laptop to get the information they require. Most websites are accessed from mobile devices, such as smartphones and tablets. People almost always use these devices when on the move. If your site is not easily viewed on smaller devices, visitors will go to another website. You’ve probably lost some business. Check your website’s responsiveness on Google to make sure that you have covered all bases. Work with your webmaster if any issues are found to resolve them as soon as possible.
Recap: How to Create a Remarkable WebSite
You need not worry if you are making these mistakes on your website. You can correct them by doing the opposite of each one:
Optimize your website for SEO
Blog often with great content
Visuals can enhance UX
Answer the Important Questions
Highlight Recommended Products
Make sure that your website is mobile-friendly (i.e. mobile-friendly!)
