May 30, 2024

Digital marketing is constantly evolving. Marketing classes are a great way to stay up-to-date with the latest industry trends or improve your skills.

It can be expensive to attend a traditional university or a boot camp. Digital marketing courses are available online. But which one should you choose?

Why should you take a marketing class?

There’s no doubt that those with a bachelor’s or a degree in digital marketing have a higher chance of finding employment and earning higher income compared to those without. Did you know that obtaining a certification could follow the same trend?

It can be not easy to keep up with the rapid development of new digital marketing software and technologies. Blog posts and eBooks are not enough. You can expand your marketing knowledge and skills by taking online courses.

Online marketing courses are still useful even if you have been working in marketing for many years. Online courses are a great way to acquire new skills, whether you want a refresher or want to create a brand-new website.

You can find out more about the brands and organizations listed below that provide free courses. Scroll down to the bottom of the post or the section.

How we selected the best online marketing courses

Different people have different meanings for the word “best.” Some people are concerned about their reputation. Others are concerned with how well the course fits their needs. The term “best” can be used to describe quality, affordability, or the way it helps students reach a particular goal.

We’ve chosen a variety of courses that will help you choose the best method for your specific needs, interests, and budget.

Basic Online Marketing Benchmarks

We’ve added these criteria to each course recommendation to make it easier to scan.

Recommended for: This describes who and what at the highest level for each course, for example, intermediate content marketers.

Cost: The majority of courses in this list are free. However, the conditions will vary according to the provider.

Time Required to Completion: This section gives you an estimate of the time it will take to complete all course material. This estimate may change depending on how well you are doing, your engagement in the course, and whether or not you have completed more intense projects, assignments, or exams.

Format of the course: Different learning styles require different content. This section will give you an idea of the course materials, including video, text, or interactive elements.

Prerequisites The majority of courses in this list do not have any requirements. We’ve included a note in some cases if we feel that you will have a more enjoyable experience if you are familiar with the topic.

Certificate availability: Some students take online marketing courses to boost their social media presence on platforms such as LinkedIn. This section tells you if the system has a certificate. It also gives a few details about the certificate.

Learn More About This Marketing course: The content of the course will vary depending on what your instructor feels is most important to teach. This section will give an overview of the system and what you can expect to learn.

Why we like this course: In this section, you will find a summary of the reasons why we recommend this marketing course.

Additional Marketing Course Benchmarks

Marketing is an expansive career that requires many different skill sets. It can be difficult for beginners to choose the best marketing courses.

We’ve also added criteria for topics that are more general, such as content marketing or social media marketing. You can use this information to help you choose the course that best suits your needs.

Skills covered: Some courses teach a variety of specific skills, while others cover broad subjects across several chapters. This section gives you a better idea of what each lesson includes.

Instructor Experience This section will help you determine if the instructor is the right person to teach you this topic.

Course effectiveness: By looking at the reviews and comments of students, you can get an idea about how well a particular course will meet your expectations.

Community Engagement: Many learners value community engagement. Online learning forums can be a great resource for beginners. These forums can be used as a platform for networking among intermediate and advanced learners. This section describes if training involves building connections with other learners.

Exercises & Assignments: Projects that allow you to apply the course material practically are helpful for learning new topics. This section describes the type of assignment, if there is one, that each online marketing course provides.

Current Topics and Specialized Subjects: Intermediates and Advanced Learners often look for online courses in order to learn the latest tools, concepts, and topics. This section allows you to quickly determine if the course material is current or if they are teaching the latest trends.

Online marketing is an extremely broad field. Below, we’ve categorized the marketing classes by topic to make it easier for you to find the best ones.

Get Free Content Marketing Courses

Excellent content is the foundation of successful marketing. The courses below can help you improve your marketing skills, whether you are just beginning your content marketing journey or you need a quick review.

Learn More About This Marketing Course

HubSpot Academy’s certification in content marketing is a great place to start if you want to learn more about it.

Skill Covered: With lessons on story-telling idea generation and promotion of content, this course will help you tackle the challenge of standing out amongst oversaturated platforms.

Instructor ExperienceInstructors of this course include experts in the field, such as Matthew Howells, Barby AJ Beltis, and Justin Champion.

Course effectiveness: HubSpot has more than 530 five-star ratings on G2. HubSpot’s marketing courses are praised for their relevance, utility, and timeliness.

Networking and Connection: This program includes a study group for online content marketing with over 15,000 members.

Exercises & AssignmentsThis course certification includes quizzes that test the course material as well as a content marketing workbook.

Current Topics and Specialized Subjects: Search the HubSpot Academy to find intermediate and advanced classes on topics such as contextual marketing and brand engagement.

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