Engage Your Audience
Your leads’ interaction with you has evolved. It’s not enough to publish a few web pages. It’s not a good idea to ask all visitors for their email on the first page of your website. Conversion rates are generally less than 2%. There are many factors to consider in order to make your lead generation campaign a success.
Your potential customers today want to know about you and your business. They also want to be sold. The people don’t like to be cold-called by a faceless company about something they aren’t interested in. When it comes to creating an effective marketing strategy, your sales team and marketing department need to be on one page. Here’s where your blog strategy and content marketing come in.
Look at the websites of some of the most influential marketing companies and those in the industry. These websites are hubs for information, with most interactions designed to engage the audience. You become a trusted authority with whom people want to do business. It also makes Google and other search engines happy to have lots of high-quality material that people devour, like nectar.
On-site marketing allows you to engage your audience throughout their entire customer journey. This will transform your website into an effective marketing channel, generating high-quality leads for each stage of the sales funnel.
BizBudding’s experience and tools will help you provide your visitors with the ability to find the most valuable content for them. To generate new business, you can then present the most relevant offers to your visitors.
You can capture, qualify, and segment leads on your website
An information architecture plan can be used to determine which content areas are dynamic and which digital assets work well in your marketing funnel. To implement a successful lead generation plan, you must have clearly defined objectives for each level of your marketing funnel.
We can help identify your marketing flow and marketing funnel assets so that you get the maximum benefit from your lead generation efforts. We can then work with you on creating an on-site retargeting campaign with dynamic CTAs designed to capture and transform your users based on lead segmentation and behavior on your website.
Connect all Marketing Channels
Lead generation campaigns and your social media strategy should be connected. LinkedIn is particularly useful for lead generation B2B, whether you are looking to capture sales leads or build relationships with potential affiliates or partners. We can help you determine which channels work best for you and your target audience and create a plan to make them all work seamlessly.
Use a lead-generation tool to develop a marketing plan that is cohesive and includes on-site retargeting. You can use the referral source to understand where your visitors are coming from. This could be a social network or an email marketing campaign. This information is particularly useful in determining the amount of resources you should allocate to a particular marketing channel in future campaigns.
BizBudding helps you create effective lead-generation campaigns that integrate your social media, drip email campaigns, and inbound marketing. This will help you generate more leads faster, with a higher quality. We can track and measure your users’ progress as they move through your funnel and determine which campaigns are the most effective. This will allow your retargeting strategy to continue to evolve.
Guide New Visitors (Segment)
Your lead generation process should begin by identifying your visitors and the problems they’re trying to solve. Most of these visitors do not have a CRM. You want to help them discover what information they require and, ultimately, the value of your product. You can group them based on their pain points, interests, and other factors.
You can use unobtrusive CTAs in the corner to ask them questions such as: What is your biggest challenge when it comes to [topic]? Or What can we help find today? Give them three options, but don’t give them too many. Tag them according to their choices and then redirect them to appropriate content or show a video to learn more. You can now better target your audience in the future or segment them even further depending on what you are trying to achieve.
It’s easy to become overwhelmed when trying to decide what questions to ask and what content to promote. It’s important to map out your sales funnel before creating CTAs. This will ensure that you are always focused on your main objectives.
Attract Returning Visitors
Imagine this: how often do you sign up for a new website’s email list the moment you arrive? I’d guess that you don’t. This is because you’re still gathering information during your initial visit. You are more likely to provide your contact information if you return.
They are now at a stage of psychological maturity where they will be more inclined to subscribe to an email list because they have learned more about you and found you worth their time. Offer a free resource, such as an eBook, a case study, or a video that is tailored to what they are interested in.
If, for example, during a prior visit, the user expressed interest in raising chickens and visited a post on a blog about building a coop. You could grab their attention by offering a PDF with step-by-step building plans. Entering their email is all they need to do to be on their way to building the best chicken coop in the neighborhood.
Convert and expand customers (Grow)
Your goal at this stage is to maintain and grow your customer relationship. These visitors should be targeted with CTAs for upsells and cross-sells. These people will be more open to new products and services if you include them in your offering.
You must educate your visitors about your company during this phase to maintain their engagement and help them become a part of your tribe. You can send them an onboarding message and ask if they would be interested in joining your referral program. You can also share company updates with them or ensure that they always see the content they want to see.
Landing Pages
A landing page is a specialized web page designed to capture visitor information. This includes their email address. The landing pages will present a compelling offer, such as a whitepaper, ebook, or free trial, to encourage the viewer to sign up. You need a landing page that targets a particular audience and is specific to the campaign or goal you are promoting.
Email Drip Campaigns
Email drip campaigns allow you to automate email automation based on periods or user actions. This keeps your audience engaged, irrespective of where they are at in the customer’s lifecycle. Email drip campaigns allow you to automate emails based on user actions or periods so your audience gets the right email at the right moment. We recommend connecting your email drip campaign to your retargeting on-site plan in order to get the most from them. If someone signs up for your webinar, you can add them to your email system, add them to a list, and send them an automatic thank you email. This will confirm their sign-up and present them with the link.
