Discover the secrets of email marketing success. Discover how to make your emails stand out from the crowd, track your campaign’s success, and use eight proven strategies to increase your email opening rates.
Email marketing can be a powerful tool for growing your business. The delete key is used more than any other computer key by most people because their inboxes get so crowded every day. Make your email stand out to avoid the delete button.
How can you determine if an email marketing campaign has been successful? Tracking your email opens is an important way to measure the effectiveness of your campaign. Your emails won’t do you any good if they’re not being opened.
How can you ensure that your campaign will receive the open rate required? Here are a few tips to help you get started.
What is an acceptable email open rate?
When you start measuring these statistics, you should use an industry-based benchmark. Constant Contact states that religious organizations average an email open rate of 25 percent. Arts, culture, and entertainment have a 16 percent rate, and childcare services receive 22 percent. It is crucial to use the right industry standard. You may think that you are performing poorly if you compare your email opening rates with those of a religious organization.
How can you begin to measure the success of email marketing campaigns? Start by determining the benchmarks for your own company. You can do this by using your company’s email statistics. Use the previous open rates of email campaigns as a standard. You can then begin to analyze your available rate and improve it.
Track key metrics
There are four key metrics to track when you begin an email marketing campaign.
Open Rate: Measures the percentage of opened emails compared to those sent.
Bounce Rate: Measures the difference between the number and delivery of emails.
Click-through rate: Calculates the percentage of recipients who click on the link in an email compared to the total number sent.
Unsubscribe Rate: Measures the percentage of people who have opted not to receive your future emails compared to those who received them.
What are people doing if they don’t click through to your email? Unsubscribing is the most likely answer. Why? What is the problem? Sending too many emails is a problem. What are people saying when they complain? You should pay attention to the messages in order to make your email campaigns more effective.
How to improve email open rates
You’re now tracking key metrics, and you know your company’s benchmarks. Let’s now look at some ways to improve your email opening rates.
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Qualifying Prospects
You can improve email open rates by ensuring you are targeting the right people. It is, therefore, important to accurately qualify your customers. Although it may seem counterintuitive to do so, sending your emails to more qualified prospects will increase your email opening rates.
Segment Your Lists
Segmenting your email list is also useful. Knowing your audience can help you send your email to the right people. You do not want to send an email to a client for a service or product they already bought. Segmenting is useful for this reason. This ensures that people don’t get bombarded by repetitive information. Users will delete such emails automatically without opening them.
Cleaning up Your Email List
Removing inactive subscribers from your list can help you improve your open rate. It’s safe to remove users from your list if they haven’t opened your emails for more than six months.
Personalize Email
Do you like it when people use your name on an email? You will, and so will your customers. If it sounds as if the email was written specifically for them, they will open it more often and be more engaged. Personalised subject lines can help you stand out from the competition.
Provide Relevant Content
Customers aren’t looking for sales pitches. They are looking for value. They want information. They want to be informed. You must provide them with information in each email campaign. Your click-through rates will drop if you give them information that they can find elsewhere.
Build Your List Organically
Do not buy email addresses for your list. You won’t increase your open rate because you may be buying names that are not interested in your products. Leads are best generated by people who have a genuine interest in your company and are interested in learning more about your products or services. Lead generation software can track visitors to your service or product pages. You can then use site retargeting to encourage them to purchase. You can also use a contest, a white paper, or a video series to collect new email addresses. This is a more natural way to increase your list and will improve your open rates over time.
Keep up to date with any regulations that may affect your industry
email campaigns in the healthcare sector, for example, must not contain protected health information or violate the Health Insurance Privacy and Portability Act laws. Violation of these regulations can land you in serious legal trouble. If consumers don’t trust you, your open rate will also suffer. Instead, share information relevant to your wellness programs, upcoming events, and new website content, such as blog posts, in order to avoid these issues while still engaging with your followers.
Unsubscribe easily
There is nothing worse than receiving emails from companies you do not know or with whom you have no interaction. It is easy to gain the trust of your customers by making it simple to unsubscribe. Unsubscribeable lists can make your business look spammy and untrustworthy.
