Coronavirus is affecting everywhere across the globe; businesses are making rapid efforts to adjust their methods to the changing “normal.”
Over the past couple of weeks, we’ve tried to create articles that offer tips and suggestions on how you can help your company through a pandemic. This has included issues like getting in touch with suppliers and customers and making changes that will benefit your business long-term. We’ll now dive into some immediate modifications you can make for your store that will help adapt during the outbreak.
But these suggestions can be used in any pandemic. They also show how to quickly utilize new developments or events to keep your products and store currently. We hope these examples will not only aid your business to endure this time but also grow in the coming years. Let’s get started.
Adjust Your Ad Copy
In the last month, online shopping has risen to the top. With many brick-and-mortar stores closing, customers turn to the internet to browse and shop for money. Between March 13 and 15, e-commerce increased by 25 percent compared to March 1-11. In April, Shopify saw a traffic spike that isn’t typically observed until Black Friday.
Although online grocery sales are a significant factor in the rise, consumers also purchase additional items to make their lives more comfortable when they are self-isolated. This is something that should be considered when creating ads.
Instead of promoting products like you did before the outbreak,ntice buyers by explaining how the effect can be beneficial in the event of a lockdown. For instance, if you sell fitness equipment such as resistance bands, include a note that mentions that they are suitable to exercise indoors. Also, if you sell crafts and craft materials, state that it’s the perfect time to study new skills or begin with a new idea.
Nike was quick to alter its marketing strategy. They stressed the importance of cooperation and changed their slogan to “play inside, play for the world.” However, they did not stop marketing their products. Instead, they shifted their focus to promoting indoor fitness through their application.
Like any other advertisement, one should create a product that is as attractive as possible. The trick is to convince them why they require the product. Given that the business world has changed, ensuring that our marketing remains on the mark is essential.
Stop Ads on Low Demand Products, and Let New Trends Inform Product Choice
While there are many ways to modify the ad’s copy to make it more relevant for certain products, this may not be the ideal moment to sell. Stop these advertisements instead of continuing to promote products with very little demand.
If you notice that a product isn’t gaining traction or selling in lower quantities than before, now is the time to look into alternative products that might be the next big hit. It’s easy to lose motivation when the demand for a product is low, but instead, think of it as a chance. Also, remember that nobody said that entrepreneurship would be a breeze.
With the number of people changing their lives in the present, many shoppers are eager for items they require or are looking to purchase. This could include furniture for the home office, exercise equipment, or entertainment articles. Consider what your family members, you, or friends have recently purchased and think about similar products that might sell well.
If you’ve got several potential products in mind, you can check out social media and Google Trends to discover what might be a good fit in the present. Be quick to take advantage of the popularity of these items. The coronavirus epidemic is changing at a rapid pace. The things that work now might not be effective in two or three weeks.
If you’re unsure how to locate good products, you may benefit from a process developed through drop shippers Shishir and Namrata. After a lot of trial and error, the duo has devised a four-stage procedure that he tests on his product before deciding to increase their size. The stages cover everything from choosing the product to finding an audience before moving on to the effectiveness of advertisements and website conversions.
Altering Product Page Copy
If you’ve been adjusting your advertisement copy, it’s time to modify your product description on the page too. The Product page is where you’ll give your final appeal to sell your product, and you must ensure that it is engaging, informative, and enlightens your target audience.
The first thing you should do on your product pages is to include brief information about the status of your business. Put a line at the top of your page which immediately informs users whether or not your business is operating, if you’ve experienced delays in shipping, or any other relevant information. Many drop shippers are concerned that educating customers about long shipping times might deter potential buyers. However, many full-time drop shippers have this feature and aren’t concerned. This can be beneficial to your store since it helps set standards for customers and can help avoid customer complaints.
Then, consider what you can do to add new sections to your page. Perhaps it is beneficial to include a few paragraphs about how the product can be utilized inside. Write about how advantageous it is to have this product now. You can also take it further and write a particular blog post that explains the reasons why this product is helpful to have now.
It is important to remember that you aren’t allowed to make false claims or make up a false claim that your products canor heal customers from coronavirus. However, this doesn’t mean you shouldn’t talk about coronavirus as a cause. You could, for instance, mention how a paint-by-numbers set will ease the boredom of lockdowns or that your fitness equipment for your home keeps you active when fitness centers are shut.
