The most important usability factor is the user’s shopping experience on your site. It’s how easy it is for them to navigate your pages, find what they need and purchase the desired product. If you provide a great user experience, it will keep them coming back to your site. Online stores are more user-friendly than any other website. This ecommerce usability guide will help you ensure your customers have a wonderful online experience.
Pro tip: Did you know that we offer an Ecommerce Optimization Training Course? Find out what ecommerce SEO is and how to optimize your website and increase your online presence.
Usability is an integral part of holistic SEO. This means we work on all aspects of your site to optimize them for search engines and visitors. Poor usability can result in low conversion rates, high bounce rates, or people spending very little time on your pages. This can lead to lost customers as well as a negative impact on your website’s SEO.
User testing is one way to optimize your ecommerce store. However, you can do much more by looking at best practices and comparing them with your site. Then, make improvements. This ultimate guide to ecommerce websites walks you through the testing process and addresses all issues you need to make your customers’ shopping experience as pleasant as possible. Let’s get started!
Usability 101 for online shops homepage
Have you ever taken a look at your website? You probably chose the WooCommerce theme your designer suggested and then just applied the options. Although most themes are well-designed and designed with the user in view, some might not be right for your target audience.
Concentrate on your target audience
Understanding your target audience is the first step to ecommerce usability. It is important to understand the user journey and the search intent. Do your customers want to find the lowest price or read several reviews before buying? Are there cultural differences that you should consider? These factors will determine how your shop’s homepage looks. Are you looking to highlight sales items? Are you addressing a particular niche? If you are, it is important to be clear about this from the beginning.
Your homepage’s purpose is to direct the visitor to your products. Your homepage should not be designed with SEO in view. Instead, it should focus on the user. You will need to make a compelling call-to-action for your homepage. One of the most frequent SEO errors is not having a great CTA.
Your online store’s most important navigational tool is an internal search. It would help if you optimized it to its full potential. It’s not surprising that online stores and larger brands focus greatly on their internal search. It’s simple: If someone can find the product they are looking for easily, they can purchase it!
Optimizing the internal search option is important. You also need to ensure that your search results pages are focused and provide a clear overview. The price, along with the image and name of the product, should be displayed. If you sell Bluetooth speakers, you will also need a comparison option.
Online clothing shops allow you to filter by size, occasion, and colour after your search query. These filters and sorting by price and availability help your visitors find the product they are looking for as quickly as possible.
Optimization of landing pages
A landing page is a page that your visitors land on after they click a link outside of your websites, such as search engines or social networks. Your landing pages should be optimized so that visitors feel a certain reaction, such as purchasing a product.
Optimize one product or product combination to direct your visitor to the purchase. You can ensure that the visitor feels secure paying by creating HTTPS and adding sufficient trust signals to your site. Add social proof to your site in the form of testimonials so that your visitor understands why your product is so great and why they should buy it.
We recommend that you use headings with images to convey your message. This is especially helpful for buyers who are scanning your landing pages. These should convey the correct message to your visitors.