One of the critical elements of a successful online business is the marketing plan.
As a newly-minted owner of an online store, you won’t be able to take on platforms such as Facebook or Google ads without seeing your account numbers plunge into the dark.
They’re a substantial investment in time, energy, and cash, particularly if you’re unfamiliar with these strategies. Should the processes fail, this is a danger for any business with no revenue or a steady cash flow to create investment to cushion operations.
This is the point at which the influencer market is a crucial element. It’s often overlooked that influencer marketing has a lot to offer new companies with small budgets for marketing.
In this article, we’ll discuss the benefits of going for influencer marketing if you are still looking for a marketing budget to be flexible and the best approach to take.
Why Choose Influencer Marketing Over Facebook Ads
The potential of Social Media Marketing for businesses is indisputable.
As the old saying goes, many different marketing strategies on social media are created equal.
Many first-time store owners use Facebook adverts as their primary advertising strategy.
It’s not a surprise. Numerous articles on Facebook ads for online stores were written. This includes top marketing experts such as Neil Patel, HubSpot, and Shopify.
Although they are undoubtedly effective, there is an arduous learning curve with Facebook advertisements. Its comparatively expensive cost can be unsettling for entrepreneurs who have never had a store and Pixel.
Marketing through influencers, on the other hand, can result in substantial results at a single cost and a reasonable one at this.
You can only run Facebook or Google ads with at least $1,000. If you’re on $500, I’ll get to work with Twitter and Instagram influencers. – Kamil Sattar
As serial entrepreneur Mordechai Arba has discovered, you might not have to pay for them at times.
If your product can generate enough interest and excitement, some influencers might be willing to write content at no cost in exchange for the product free of charge or a tit-for-tat offer from you.
It doesn’t mean it shouldn’t be considered strategically. Here are some marketing strategies influencers use that owners of e-commerce stores have seen great success using.
Proven Influencer Marketing Strategies for New Businesses
The majority of marketers use Instagram as their primary Influencer marketing strategy. However, with so many other social media platforms, you should open yourself to Instagram.
With the high interest in Influencers on Instagram, why wouldn’t you look at other options in a place where competition could be more robust and the rates are less expensive?
This strategy was highly successful for entrepreneurs who have been successful Kamil and Jasmine. The pair resisted the usual Instagram and sought out influencers on Twitter instead.
The result? More than 14,000 likes and 2,000 retweets on the initial tweet alone. Their strategy eventually generated an estimated $22,000 in revenues within three months.
Avoid Being Too Salesy
If there’s just one thing and only one thing entrepreneurs who’ve had success using influencer marketing can agree on that, it’s how important it is to sell… without appearing as if you’re selling.
The authenticity of a person is a huge part when it comes to influencer marketing. Being too salesy or pushy could lead to distrust and possibly turn off customers.
Many marketers switch to influencer marketing to increase the brand’s visibility instead of generating sales.
If it does not appear like an advertisement in the first place, it could convince your clients that the people don’t want to sell me anything and will draw their attention to looking deeper into the matter. – Suhail Nurmohamed
As Kamil has discovered from his experience with Twitter influencers, you’ll need to “come across like you’re just having some fun; you’re having a bit of a laugh.”
Choose the Right Influencer
Although influencers with considerable popularity may seem appealing, micro-influencers are more economical and may offer more ROI (ROI).
It’s due to their low prices and more focused followers. They also have an even more intimate and honest relationship with their followers connected to our previous post on authenticity.
When choosing an influencer to collaborate with, consider the level of engagement on their content versus the number of followers they have.
Ensure they’re appropriate for your product so they can produce content appropriate to your company and a hit with your customers.
Collect the Data and Scale With Facebook
Influencer marketing can be an inexpensive way towards eventually launch with Facebook ads.
The influencer’s sales campaign could provide the information you require to build a similar audience and understand your clients.
Once you have that information, You can plug them into Facebook, retarget them, and expand your marketing plan by using Facebook.
It’s a beautiful and much more affordable method of obtaining the first data to oil your Google Pixel.
Conclusion
Facebook ads could be the most popular marketing strategy for online retailers.
However, if you face a tight marketing budget, consider breaking the rules and using an influencer-based marketing strategy instead.
Have you tried using influencer marketing to help promote your brand’s eCommerce business? What lessons have you learned? Share your thoughts in the comments section below!
