Why blog?
Blogs are essential for any website. No matter if you own an online store, personal website, or portfolio. Blogging is not only great fun, but it can also be very useful for SEO. Your site can also serve as a marketing tool. Let’s talk more about why this is so important.
SEO blogging
Every sustainable SEO strategy should include regular content addition. If you write frequently, Google will consider your website active, relevant, and alive. This will improve your overall rankings. Blogs allow you to rank for new keywords and keep ranking for the ones you are already being found for. You also have the opportunity to target search intent through your site – we’ll talk more about that later.
Blogs as a marketing tool
A blog is a great marketing tool that can be used on every website. Your readers will better know you and your products through a blog. You can also use your blog to present yourself as an authoritative source of information for potential customers. Your website may not be visited by everyone who is committed to your products or you. You will win in these cases if your site is quality. If you offer useful information in a blog post, people are more likely to recall it and convert it later.
Initiating a blog
It’s essential to plan if you are starting a blog. It’s important to take the time to research your niche. Don’t forget to create a simple and manageable structure for your blog. It will be a huge time saver to think about how your blog should look before you begin writing.
What topics should you blog about
Blogs are not possible without ideas. You will need many of these ideas to keep your blog thriving. Whether your blog is your site’s main purpose or you are using it as a marketing tool, you must think about what topics you want to discuss. Where do you find inspiration?
Keyword research
Before you can start writing content, you must determine which keywords you want to be found. You need to understand people’s search terms when searching for your business type. These exact words will be used in your writing content to ensure you rank for them. Keyword research Is the first step in SEO copywriting. It is an integral part of any SEO strategy.
Your blog should target the right search intent.
When you do keyword research, it is important to know the keywords your audience uses and what they are looking for. People with specific goals in mind use search engines. Each query should have a specific intent. You can get insight into the query’s intent by looking at the results pages.
Many people search for information. Search engines will show them relevant pages. Your blog can be a great marketing tool. It could also serve as an online shop. While your product page should be targeted at commercial or transactional intent, you want to rank for informational intent as it’s more common. Your blog can be used to create informative, relevant articles that will bring more people to your website.
Your intent will vary depending on the niche and goals of your blog and site. When you decide what topics to write about for your blog posts, it’s worth looking into these things.
Where can you find inspiration for your posts?
You’ll have a lot of keywords and key phrases if you do your keyword research correctly. Then you can choose which intent you want to write about. However, a key phrase is not yet an actual topic. To write a good blog post, you need a topic or an angle around the keyword.
You can find inspiration in current events, your work and comments from readers. It’s a great idea to read a lot to find inspiration. Read newspapers, magazines, and other posts. Inspiration could also come from looking at your site’s stats or surfing the internet. Hot tip: Keep a list of ideas on your phone for future posts. When you least expect it, inspiration strikes.
